Brand Color Psychology

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small business branding

How to choose colors for your brand?

Brand color psychology is the study of how color impacts the way we perceive a brand.

Choosing colors for your business brand can be a tricky and time-consuming task but I’m here to help make that a little bit easier for you.  The colors you choose to represent your brand are important. It will help determine your public image and your company’s message.

Brand colors are used in website color schemes, logos, social media pages, and other marketing and advertising materials.

Keep this consistent and cohesive across all marketing.

When thinking about which colors to choose for your company brand, you’ll first want to take a look at color psychology.

Color psychology is the study of how colors influence human behavior. How a person decides what to buy or when to buy or how to buy it, colors can play a role in those decisions.

A company’s brand color can have a psychological effect on whoever sees it. This can turn a potential customer into an actual customer or not.

Colors that are widely used for branding convey the message of your company.

Here Are 5 Popular Colors Used In Branding And A Short Meaning

Psychology Of Blue

brand color psychology blue

Blue is known to give the feeling of professionalism, trust, and dependability.

Blue is known to lift spirits and ease people into making a decision. A lot of tech businesses like to use the color blue.

For a dependable and professional look add blue to your color scheme.


Color Psychology of Green

green color psychology

If your company is in the eco-friendly or environmental industry Green is a great color for you.

Green is highly associated with money and nature in color psychology.

This color also represents growth, fertility, health, and generosity.

Green carries negative connotations such as envy.

Brand Color Psychology Of Pink

 color psychology pink

Pink is for love and playfulness.

Brands catering mostly to female audiences tend to use pink as a color. According to color psychology, pink is associated with femininity, playfulness, immaturity, and unconditional love.


Psychology of Red


Red is a fun, youthful, bold, and winning color. Studies have shown that athletes wearing red have an advantage over opponents wearing other colors. Perhaps this is why red is also considered to be a provocative and energetic color. Crimson is used by brands such as Target, Virgin, Lego, and Netflix to attract customers.


Color Psychology of Black

black color psychology

The color black is popular in retail. According to color psychology, black symbolizes mystery, power, elegance, and sophistication. On the other hand, color meaning can also evoke emotions like sadness and anger.

Text is also commonly printed in black, which is an easy color to read. Lifestyle banner images or icons can be black and white to create a certain tone or consistency on a website.


Depending on the type of business you own, you’ll want to research your target audience to decide the best colors to use to connect with them.

Need more information, here’s an in-depth look at color psychology.

Hope you found this quick blog post about brand color psychology helpful.

Have a business, what color do you use and why?

Leave your comments below.

Looking to start a business? Check out another post 26 Small Business Ideas For 2022

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