For a small business, an SEO campaign can seem like a lot to handle.
Several articles discuss SEO tips and tricks, and it can quickly become overwhelming.
With the help of this guide of 10 secret SEO tips, small businesses seeking to take on SEO can make life easier.
Let’s jump right in!
10 Secret SEO Tips
1. Keyword Research
Your entire website and its SEO strategy are built on keyword research. An Ahrefs study reported that 90% of websites receive no organic search traffic, but knowing what people are searching for is crucial to driving them to your website.
Gather a list of keywords that your potential customers would search for on Google. You’ll want to start broad. For example, start with the keyword “HVAC services,” but then you’ll want to get more specific, such as HVAC services in Toronto, Canada. The more specific you can get, the better chance you will have of converting your website visitors.
2. Use Headings
You can use header tags to structure and contextualize your article. It is important that the headers indicate to the reader what information they can find in the following paragraph.
When considering header tags, it is helpful to compare their structure to the table of contents for a non-fiction book:
Your H1 introduces your page’s topic, just as a title introduces a book.
The H2s act as book chapters, describing the main topics to be covered in each section.
Within each section, subsequent headers, H3s to H6s, serve as sub-headings, just as a book chapter might be divided into multiple topics.
3. Titles And Tags
The title tag (or page title) represents the title of a web page under the *head> section of the HTML document. Search engines and users are informed about the content of a page using the blue, clickable headline that appears in the SERPs.
As an example of an HTML title tag, here is how it looks:
<title>LVX Strategies | Level 10 Digital Marketing Strategies</title>
What is the difference between the Title tag and H1 tag?
Unlike the H1-tag, the title tag appears in the SERP (and/or other places) but not on the actual webpage.
These two HTML elements are often confused by website owners since they are usually identical or very similar.
4. Image Alt Text
ALT text is commonly described by several terms. Even within this Web site, these terms may be used differently.
ALT text is a text alternative description of an image for screen readers. It can be implemented in different ways depending on the document type.
The ALT text appears within the IMG tag’s ALT attribute in HTML.
“Tag” in ALT stands for alternative text.
ALT text is used by screen reader users to provide them with a text equivalent of images. If an image is broken or disabled, ALT text is displayed in a visual browser, such as Firefox.
The ALT text adds a text description to an image on a web page and should be used for all images, graphical bullets, and graphical horizontal rules.
5. Site Speed
A website’s speed refers to how fast it loads. Many factors affect the loading speed of a site, including its server, page size, and image compression.
They’re apps and plugins depending on where your website is hosted that can help increase and optimize your website’s site speed.
6. Image Optimization
What is image optimization?
To increase user engagement, images should be delivered in the ideal format, size, and resolution. Additionally, it requires accurately labeling images so search engine crawlers can read them and understand the context of the page.
- A few ways to optimize your images are:
- Resize images
- Include captions
- Use alt tags
- Add keywords in the file names like white-aprons.jpg
- Put keywords in the image title
7. Internal Linking
Any link on your website that connects one page to another is known as an internal link. Search engines and users use internal links to navigate your site. Links allow users to navigate through your website and find the content they’re looking for. You can also use links to direct search engines to your website.
Internal links come in many forms. You can also insert links within your content in addition to your homepage, menu, post feed, etc. These are called contextual links. The links direct your users to content that is of interest to them. Additionally, they help search engines to determine what content on your site is relevant and how valuable it is.
8. External Linking
Links that point at domains other than the domain where the link is located (the source) are called external links. If another website links to you, this is considered an external link to your website. If you link to another website, this is also considered an external link.
External linking is essentially digital networking. It all comes down to who you know and who knows you.
9. Google Analytics
What is Google Analytics?
Google Analytics is a free website tracking tool and platform that collects information about how visitors interact with your website. As the data is collected, Google Analytics sorts it into easy-to-read interactive reports, as seen in the platform.
Sites that are connected using google analytics can have a leg up on their competition than those that don’t.
10. Write Relevant Content
A page’s relevance to a search query is determined by the content that appears on the page. As important as keywords are, it’s important to remember that Google analyzes every search query and displays content that matches the intent.
The better your content matches up with a search query, the more visitors will find your website.
I hope you found these 10 secret SEO tips useful. With your new knowledge, you can greatly improve your search engine rankings, which means more visitors and more visitors mean more money.
If you have any additional SEO tips, please post them below, and let’s help each other grow. Looking for more small business advice check out the small business startup checklist